Author: Chris Chase
Grimsby, United Kingdom-based Young’s Seafood announced the launch of three new premium products on 21 May, including the company’s first foray into using Argentinian red shrimp.
The new products are intended to appeal to a more “discerning frozen food shopper,” according to a release from the company.
“The products meet the consumer need for a premium, chunkier product, targeting both discerning ‘foodie’ shoppers, and smaller households, with the best quality, chunky cod fillet displayed in a two per pack format,” the release stated.
The new Gastro Jumbo Beer Battered Argentinian Red Shrimp, which comes with 220 grams of the value-added product, features wild-caught Argentinian red shrimp wrapped in Young’s “Gastro beer batter” coating. It’s the first time that the company has used the species in its history, and is intended to tap into “the growing demand for shellfish,” according to Young’s.
The decision to move into Argentinian red shrimp comes at a good time. Landings of the shellfish have surged in recent years, with the 2017 catch coming in at 240,000 metric tons. A program of better management in Argentina has led to an improving fishery, to the point that officials say they’ll likely get MSC certification by the end of 2019, a fact that aligns it well with Young’s “Fish for Life” sustainability program.
Young’s added that the fact that the shrimp is “a large, juicy, premium quality product” fits it in well with the company’s Gastro line.
The other two products are both variations of “chunky” cod fillets, “Young’s Lightly Battered Chunky Cod Fillets” and “Young’s Lightly Breaded Chunky Cod Fillets.” Both are 100 percent cod fillets wrapped in either a crispy batter or golden breadcrumbs.
“We’re excited about how our latest products demonstrate innovation, insight and our seafood expertise” said Yvonne Adam, marketing director of Young’s Seafood. “Our Beer Battered Shrimp brings a new species and eating occasion to our restaurant quality Gastro range, and our industry leading segmentation helped us identify a group of shoppers who prefer chunky portions, so we’re meeting that need with a fabulous product that combines 100 [percent] natural, chunky fillet with a lighter coating.”
The new products are slated to be available at Asda, a British supermarket retailer, in June.