Author: Madelyn Kearns
Canned tuna and seafood supplier StarKist is celebrating its 100th anniversary by pledging USD 100,000 (EUR 89, 426) cash and USD 50,000 (EUR 44,708)-worth of StarKist products to Feed the Children, a non-profit organization dedicated to ending child hunger.
“We are thrilled to continue our relationship with Feed the Children, as we value the organization’s endless commitment to breaking the poverty cycle by not only providing food, but also through finding long term solutions like education and backpack programs for children,” said Andrew Choe, StarKist President and CEO. “Over the past 100 years, StarKist has evolved into a socially responsible company that provides trusted, healthy food for more people. One in six children goes to bed hungry in the U.S., and we are eager to do our part by providing nutritious and convenient seafood to those who need it.”
The company will take part in the first of several community partnership events in Pittsburgh, Pennsylvania on 22 June in collaboration with FOCUS + Pittsburgh charity. The event will boast a community fair-style atmosphere, and feature truck-loads of food, reading materials for children and StarKist products. Feed the Children and StarKist are also planning additional events in major U.S. cities, including Los Angeles, in July.
“We believe that no child should go to bed hungry in a land where there is plenty of food,” said Travis Arnold, president and CEO of Feed the Children. “But the reality is, millions of boys and girls, right here in our own backyard, face this hardship every day. By combining efforts with our generous partner StarKist, we will have a greater impact on the lives of families who need us most.”
Additional events happening in conjunction with StarKist’s 100th anniversary include:
- Later this summer, StarKist will be asking consumers to take a photo of their meal or StarKist product and share it using #ShareStarKistSweeps and #StarKist100. In return, the brand will donate to Feed the Children to support the organization’s anti-hunger efforts nationwide. More details will be announced this summer.
- This fall, the StarKist story will be on display at the Senator John Heinz History Center, a Smithsonian-affiliated museum located in Pittsburgh, with a special “StarKist Celebrates 100 Years” pop-up exhibition. The exhibit will explore the 100-year history of the StarKist company and will feature the brand’s beloved spokesfish, Charlie the Tuna.