Limited edition royal wedding smoked salmon enters retail channels

2018-04-22T15:53:04+00:00April 22nd, 2018|News|0 Comments

Author: Jason Holland

 

John Ross Jr., a U.K. fish merchant and curer by appointment to Her Majesty the Queen, is marking the wedding of Prince Harry and Meghan Markle by launching a celebration smoked salmon.

The Original Rum Cured Smoked Salmon, presented in a bridal white pack, draws on a 160-year old recipe using rum and sugar cane.

It is available in 90 Waitrose stores across the southeast of England, independent retail stores in the United Kingdom, retailers across Europe and online at the producer’s website from 23 April until the end of May, or until stocks last, priced at GBP 5.99 (USD 8.50, EUR 6.87) for 150 grams.

Slowly smoked in John Ross Jr.’s traditional brick kilns on Aberdeen Harbour for up to 24 hours after being marinated with rum, the Aberdeen-based smoked salmon producer believes that this is the “best interpretation yet” of a recipe that was first introduced to the Scottish community in 1857.

Despite the anticipated success of its Original Rum Cured Smoked Salmon and high mainstream demand for the product following its initial reception in 2013 at the 60th anniversary of The Queen’s Coronation, the firm maintains that it will only reserve it for special occasions.

“So many people show love through food and it seemed so fitting to celebrate in the best way we know how,” John Ross Jr. CEO Christopher Leigh said. “We feel that this represents a fitting way for John Ross Jr. to pay its respects and celebrate the marriage of Prince Harry and Megan Markle and we wish them every happiness for the future.”

Source: https://www.seafoodsource.com/news/foodservice-retail/limited-edition-royal-wedding-smoked-salmon-enters-retail-channels