Author: Madelyn Kearns
The Netherlands-based frozen fish supplier J.P. Verwijs has introduced organic compostable packaging for its various seafood products, which are currently on display at Seafood Expo Global in Brussels, Belgium this week.
The new packaging was inspired by the circular economy, a business model that prizes high standards of sustainability, transparency, simplicity, and quality, according to J.P. Verwijs.
“Taking in perception that care of nature is paramount, the emphasis is on taking responsibility to reduce traditional packaging materials,” the company said.
By embracing its new compostable packaging solution, which is derived from agricultural waste product, the supplier will be able to reduce the amount of plastic waste it creates and significantly lessen its CO2 footprint. A biodegradable innovation, the packaging is in is in full compliance with European Food Safety Authority (EFSA) and FDA legislation, as well as Europe’s bioplastics standards EN 13432 / 14995.
J.P. Verwijs will be showcasing its products and the new packaging for the entirety of Seafood Expo Global – from 7 to 9 May – in Hall 6, Stand #1160.